Stand Out.

Sell More.

Help prospects find you faster and buy sooner.

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  • Build Your Brand.
  • Get More Sales.
  • Increase Profits.

You Work Too Hard To Be Overlooked.

If you don’t stand out, you can’t be found. That means lost sales. Missed goals. Poor morale. And stress all around. Your company deserves to rise above the rest.

Idealogy Marketing Stand Out Penguins

Make Your Brand Easier To Find. And Harder To Forget.

Crush sales goals

Get more attention. Generate more leads. Close more sales. Repeat.

Keep great people

Be the brand that people want to work for. And where they want to stay.

Recapture clarity

Rekindle your purpose and passion. And help customers fall in love with your brand.

Your Brand Deserves Attention.

So Do You.


Dozens of brands created or clarified.


Thousands of new customers created.


Millions of dollars in sales generated.

The Idealogy Three-Step Process.

  • Find your difference
  • Craft your message
  • Deploy and deliver

People Need A Reason To Choose You. Let’s Give Them A Few So You Can Sell More.

You want to be recognized as a market leader — the best at what you do. To do that, you need to set your company apart. The problem? Your competitors are picking up sales that should be yours…leaving you feeling frustrated.

At Idealogy, we believe you deserve to be seen as the obvious choice. We understand how stressful it can be when your marketing efforts don’t get the results you need. That’s why, over more than 20 years, Idealogy has guided dozens of companies to a brand that drives sales and profits, recruitment and retention.

Here’s how we do it.

First, we discover what makes you different from — and better than — your competitors. We look for those differences that will resonate most powerfully with customers. We can even help you create new differences.

Next, we help you develop your messaging — creative execution. We craft the words and tools that let customers now why you’re the right choice ­­— powerful messages that make you memorable.

Finally, we help you choose the most effective channels, from your website and social media to collateral and email campaigns and more — deploy that brand messaging across the channels you choose.

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  • Watch Your Language.
    June 23, 2020
    The biggest obstacle to owning a true brand — a position that sets you apart in the market — is the language you use. Try this:  Look at five or six websites for companies in your industry, or look at their ads or collateral. Make a list of all the words and phrases they have in Read More
  • 6 Ways a Weak Brand Costs You Money
    June 11, 2020
    Your brand is the unique position your company holds in the minds of consumers. It’s not what you say it is. It’s what they believe it is. And most companies don’t really have one. Here’s how that’s hurting you. No Reason to Buy A brand makes you the provider of choice. All other things being equal, buyers prefer you. When you don’t have a strong Read More
  • Media vs. Message? No Contest.
    June 5, 2020
    Many marketers devote much more time to their media choices than they do to their message. This is like the military focusing on the latest weapons, but ignoring strategy and execution. It’s also why so much marketing gets ignored — and why real marketing ROI is becoming a rarity. A strong marketing message can amplify a small Read More