Help prospects find you faster and buy sooner.
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You Work Too Hard To Be Overlooked.
If you don’t stand out, you can’t be found. That means lost sales. Missed goals. Poor morale. And stress all around. Your company deserves to rise above the rest.
Make Your Brand Easier To Find. And Harder To Forget.
Crush sales goals
Get more attention. Generate more leads. Close more sales. Repeat.
Keep great people
Be the brand that people want to work for. And where they want to stay.
Rekindle your purpose and passion. And help customers fall in love with your brand.
Your Brand Deserves Attention.
So Do You.
Dozens of brands created or clarified.
Thousands of new customers created.
Millions of dollars in sales generated.
The Idealogy Three-Step Process.
People Need A Reason To Choose You. Let’s Give Them A Few So You Can Sell More.
You want to be recognized as a market leader — the best at what you do. To do that, you need to set your company apart. The problem? Your competitors are picking up sales that should be yours…leaving you feeling frustrated.
At Idealogy, we believe you deserve to be seen as the obvious choice. We understand how stressful it can be when your marketing efforts don’t get the results you need. That’s why, over more than 20 years, Idealogy has guided dozens of companies to a brand that drives sales and profits, recruitment and retention.
Here’s how we do it.
First, we discover what makes you different from — and better than — your competitors. We look for those differences that will resonate most powerfully with customers. We can even help you create new differences.
Next, we help you develop your messaging — creative execution. We craft the words and tools that let customers now why you’re the right choice — powerful messages that make you memorable.
Finally, we help you choose the most effective channels, from your website and social media to collateral and email campaigns and more — deploy that brand messaging across the channels you choose.
Get The Sales You Deserve.
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In his powerful book, How Brands Grow, author Byron Sharp digs deep into the data to find out what actually works and what doesn’t. Two of his biggest conclusions? Almost no one is truly brand loyal. And simple brand awareness drives sales more than anything else. Sharp notes four things that you have to do to make your marketing Read More
- Don’t Take it Personally.
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Most business decisions are based on hard facts. Owners and managers look at sales, trends, overhead, efficiency — anything that can be measured — and base decisions on what they know for a fact is true. Except when it comes to marketing. Even though plenty of research exists, most marketing decisions are still based on what Read More
- Four Myths About Marketing to Millennials
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Last year, Millennials overtook Baby Boomers as the largest generation. But if you’d like to persuade them to do business with you, these four myths could be undermining your efforts. Myth #1: They Don’t Watch TV While they’re not sitting in the recliner with the remote, millennials are watching plenty of television. In fact, they’re consuming more Read More