The Good Thing About Bad News

Wernher von Braun, the only person ever to win two individual Nobel prizes (and one of the only two recipients of Nobels in two different categories), offered some advice that applies as much to marketing as science: “Look for problems and bad news.” In marketing, that approach offers two powerful benefits. 1. Outperform Your Competition Read More

Smaht Mahketing; Six Pointers from the Super Bowl

The price for a 30-second Super Bowl spot reached $5.6 million this year. Did advertisers get what they paid for? Some did. Here are six ways they can remind you how to get your money’s worth from marketing. Weird and engaging aren’t the same thing. Every marketing message has to answer the same question: what’s the point? Take Planters’ “Baby Read More