The 7 Cs of Compelling Copy.

To make your marketing message stick with your audience, check these seven “C’s” off your list. Clear  If you’re not clear, nothing else matters. Say what you sell. Say how it helps. Say why it’s the best choice. Lose anything that gets in the way of clarity. Creative  If your message sounds like everyone else’s, no one will remember Read More

World War Z, the Tenth Man and You

In the 2013 Brad Pitt film, World War Z, a deadly virus washes over the globe unchecked, turning millions into zombies. But one place remains a safe harbor: Jerusalem, which managed to erect high walls around its perimeter before the outbreak reached the city. Pitt’s character asks one of the city’s top officials how they were able Read More

What You Missed at Brews & Brands

April Brews & Brands went virtual via Zoom, but that didn’t slow the flow of great ideas and insights. Here are a few of the highlights that can help you get your message and marketing right, right now. Say Something Different. There has been such a torrent of emails with “Coronavirus” or “COVID-19” in the subject Read More

Put Four Things On Your To-Do List.

During a crisis like this one, marketing can feel insensitive — and ineffective. But it’s not — if you do it right. Here are four things every business owner or marketer should be doing to quietly build momentum toward a recovery. And one thing you shouldn’t be doing. SEO Use all that free time and talent to optimize your website Read More

Three Awesome Things to Do Right Now.

Since the pandemic has many of us hunkered down right now, this is a great time to tackle those “big picture” marketing priorities that so easily get sidelined by day-to-day demands.  You want — and need — to come out of the current crisis as quickly as possible.  Here are three examples of big marketing Read More