Don’t Take it Personally.

Most business decisions are based on hard facts. Owners and managers look at sales, trends, overhead, efficiency — anything that can be measured — and base decisions on what they know for a fact is true. Except when it comes to marketing. Even though plenty of research exists, most marketing decisions are still based on what Read More

Four Myths About Marketing to Millennials

Last year, Millennials overtook Baby Boomers as the largest generation. But if you’d like to persuade them to do business with you, these four myths could be undermining your efforts. Myth #1: They Don’t Watch TV While they’re not sitting in the recliner with the remote, millennials are watching plenty of television. In fact, they’re consuming more Read More