A company’s name says a lot about how its founders see its potential. Look at two examples. Virgin Galactic is thinking big. Even though we’ve never gotten a manned spacecraft beyond the moon, Sir Richard Branson (there he is again) is leaving options open for travel throughout the galaxy. Now look at how many banks were originally named for their city or county: Williams County Bank or First National Bank of Brownsville. When those banks want to expand beyond that initial market, their names pose an immediate problem. From companies to products, when you choose a name, think big.
