A recent survey suggested that 75% of bank customers were unlikely to switch banks right now. Good news for bankers? Maybe. But 7% said they were likely to switch in the next three months. That means that 1 out of every 15 bank customers is ready to walk. Two questions for bankers. How can you focus on keeping your 7%? And how much could you grow if you attracted the other banks’ 7%? Here’s a tip: another poll showed that great service or a recommendation from an existing customer matter much more than rates and fees.
