A Dark Cloud or a Silver Lining?

A recent survey suggested that 75% of bank customers were unlikely to switch banks right now.  Good news for bankers?  Maybe.  But 7% said they were likely to switch in the next three months.  That means that 1 out of every 15 bank customers is ready to walk.  Two questions for bankers.  How can you focus on keeping your 7%?  And how much could you grow if you attracted the other banks’ 7%?  Here’s a tip: another poll showed that great service or a recommendation from an existing customer matter much more than rates and fees.