Action Figures.

If you’re spending money on SEO or SEM to drive traffic to your website, have you given visitors something to do once they arrive?  Can they watch a video, download a whitepaper, use a tool or get an estimate?  Actions make website traffic much more trackable — and more likely to result in a sale.  If you’re investing in web traffic, make sure the destination is worth the visit.  Invest in robust content with which people will want to engage.