Addition By Subtraction.

There were a lot of mp3 players available before Apple got into the game.  So how did the iPod become the standard?  Simple.  No, really — that’s the answer.  They made it much simpler for non-techies to use than other players, and by blending it so seamlessly with iTunes, they made is simple to buy, download and organize music.  Is there a way you can simplify your product or process to make it appeal to a broader audience?  If there is, you should.