If some dramatic change took place that placed a competitor at a disadvantage, how quickly could you react to take advantage of the opportunity? A day? A week? A month? Six months? Just as important, are you bold enough to seize the moment? Let’s say you’re both fast enough and bold enough (most companies aren’t, but that’s a different story). How do you keep tabs on your competition today so you know immediately if one of them fumbles the ball — or is about to? As Edna Mode observed in The Incredibles, “Fortune favors the prepared.”
