Are You a Vendor?

If your customers see you or your company as a “vendor,” it may be time to re-think your brand – or your customers.  Become a vendor, and price becomes the primary driver in every sales situation.  Sure, quality and reliability will have an impact, but vendor relationships are built on price.  The problem with being a price-based business is that someone will always undercut you, especially during hard times.  But if you bring added value to the table – if you offers ideas and solutions that help your customers succeed – relationship starts to take precedence over price.  Two chores, then: don’t think of yourself as a vendor, and don’t let others think of you that way.