Now that a gazillion people are tweeting, the big question becomes: who’s following them all? A lot of people seem to be approaching Twitter as though volume was all that mattered. They follow thousands of people, knowing that many of those thousands will return the favor. But are they truly “followers?” If you’re following 10,000 people, what tiny percentage of all those tweets are you actually reading? More important, what percentage of your own are actually being read? If your true goal is to deliver your message to a select group of influential people who can somehow help your business, then follow those people whose influence and ideas can benefit or inspire you – and who you can benefit or inspire.
