Are You Being Outspent?

Are you up against competitors with deeper pockets than yours?  The best way to counter being outspent is to color outside the lines.  Push the envelope.  Make your message and your brand larger than life.  Leap out of your comfort zone.  Make yourselves nervous.  Make your brand memorable.  For all his size, Goliath was slow, near-sighted and complacent.  David was quick, focused and fearless.  Be David.