Are You Hard to Ignore?

In marketing, there are two challenges: to get the attention of your audience, and to present them with a message that sticks.  So why is it that the vast majority of marketing messages are so easy to overlook?  It could be timid decision-makers, the wrong creative partner or any of a dozen other reasons, but it has a deadly effect on your ROI.  Fortune favors the bold.  Each time you prepare to launch a new marketing message, ask yourself if it’s going to be hard to ignore.  If the answer is no, head back to the drawing board until it is.