Are You Serious?

An associate recently visited twenty auto dealerships and talked with twenty salespeople.  Of the twenty, none – not one – asked him for his e-mail address.  Nearly all asked for his phone number, and even though he told them he wouldn’t answer their calls because their numbers wouldn’t be in his address book, every one of them asked to have it anyway.  It’s such a clear example of an outdated sales model.  If the prospect has a preferred way for you to stay in touch, why would you insist on some other way that’s less effective?  How do your prospects – and customers want to be contacted by you?  Does your marketing reflect that?