Have you ever picked up a magazine in a reception area or waiting room, only to notice that it’s several months old? What did it say to you about the business you were visiting? Did it give you the impression that they’re on top of every detail? That the customer experience was their top priority? When the public meets your business — in the physical world or online — every detail matters. When was the last time you walked in your customers’ shoes, in person and online, to see how you’re making them feel? Today is a good day to do that.
