Especially with a company’s first website, navigation is designed based on what the company wants people to know. This is often compounded by the lack of a real, organized plan for how the site should flow. The result is a site that’s hard to navigate, with links that lead to dead ends or pages that you can only find through sheer luck — then never find again. So visitors leave. If you were going to review one aspect of your website today, a great place to start would be this question: is it set up to make it as easy as possible for a prospect to find what interests them most, in as few clicks as possible?
