Be the Expert.

There’s no faster way to gain positive media exposure than to be the expert in your industry or specialty.  But how?  You have to build a case for your own expertise with the media, and you can do that in several ways.  First, understand who covers the kinds of stories that might require your expertise.  Next, be sure they know you.  Introduce yourself.  Invite them to events you’re involved in.  Most of all, help make their job easier.  Pass information along about trends, reports, research findings or new developments.  When a topic starts trending, contact them and offer your expertise.  Over time, you’ll become the go-to person in your niche.  And that’s a brand builder.