Why is networking so hard for so many people? Because few of us are truly wired for wading into a crowd of strangers and starting a conversation. But when someone approaches us, we do just fine. So how can you make that happen? By raising your visibility. Give a talk to a local organization. Write a column for a local paper or blog. Get interviewed by the local TV station or business publication. When you do, you become a familiar face — and people will come to you.