In his day, Benjamin Franklin was a bestselling author. And the hallmarks of his writing can guide anyone who wants to connect with an audience in a memorable way. Franklin kept things short and simple. He liked to use humor – and his audience liked it, too. He tended not to write about current events, but about the large, timeless issues that drove them. As you draft your next marketing message, no matter the medium, consider applying Ben’s rules and see if it makes your writing more persuasive.