If you’re on the fence about building an active social media presence, consider this. A quarter of Americans’ time online is spent with social media and blogs. When people try to learn more about a product or company, over half use the company’s social media pages to find out about them. And nearly half of those have responded to a company’s offer through Twitter or Facebook. All these trends suggest that your social media presence is becoming as important as your website in providing a way for new prospects to learn about you. How does this change your approach to social media?