Boom Texting

The baby boomers (born between 1946 and 1964) currently control the lion’s share of the nation’s wealth.  And over half of them text.  Are those unrelated facts?  They don’t have to be.  If you’re targeting boomers, why not find ways to engage them with their mobile devices?  Bank ads could include a code that you can text to be kept current on CD rates or loan specials.  A restaurant can do the same on menus, urging diners to send a text to receive mobile updates about special offerings and events.  Medical practices could encourage texters to sign up for reminders about annual check-ups or breaking health news.  If a big part of your market is made up of boomers, how can strategic mobile marketing help?