Boomers in Control

Perhaps more than any previous generation, baby boomers are controlling America’s spending.  They influence a majority of purchase decisions, guiding the healthcare decisions their parents make and the college and housing choices their kids make, even as they lavish attention on grandkids (over half of all boomers are grandparents).  Any consumer business that ignores the largest, wealthiest segment of the economy does so at its own risk.  Are you paying attention to them?