Brand Busted.

Want a humbling experience? Try this one. Go to one of your competitors’ websites and read what it says about them on their home page. Now go to another competitor’s site and do the same. Repeat this a couple more times. Is there anything their sites say that sounds different than what you’d say about your company? Now go to your own site. Does it say anything different? If not, you’re not really branding — you’re blending in.