Branding by Pushing Boundaries

Each year, GoDaddy tries to inject shock value into its Superbowl commercial, and the 2013 spot was no exception, with its somewhat gross, supermodel on supergeek action.  The big question is whether it works.  Here’s how to find out.  If you were going to buy a domain name for a website, where would you start?  If GoDaddy has become the Google of domain name sellers, then their annual Superbowl shocker is paying off.  The lesson isn’t that you need to shock buyers.  It’s that you need to start a conversation about your brand.  How can you do that today?