One of the best ways to build your brand is to make customers feel like they belong to something special. And one of the best ways to do that is to create situations in which like-minded customers (and prospects) can get together. For example, a bank or credit union might host its own CEO or CFO roundtables with different speakers, or start regular events where moms or college students can get together to network, share ideas, ask questions and get information they can use. It’s a low cost, relationship-building approach that can build your brand and business in the process.
