Build Me Up, Buttercup.

Want to turn a customer or client into a rabid fan who showers you with social media love and never thinks about leaving?  Then celebrate their successes.  When they pay off a loan, pass a class, get a degree, reach a weight goal, win a certification, land a big account or complete a project, make some noise.  Send a card or a text (or both).  Pick up the phone and call.  Sing their praises online.  The cost?  Nearly zero.  The impact?  Immeasurable.  Get your team to recognize a cause for celebration when they see it, and encourage them to seize those moments.  Your customers will love you for it.