In a recent survey, over 80% of consumers said they’ve acted as the result of a newspaper insert in the past month – clipping a coupon, making a purchase, visiting a website or trying a product. And almost 60% of adults say the newspaper is their top tool for planning and purchasing. If you sell directly to consumers, think about how they use the newspaper, then plan your marketing accordingly. Try inserts, coupons, incentives to visit a store or website – anything that takes advantage of the way people already shop.
