By the Numbers

In the U.S., about 6% of all advertising dollars are spent on…drumroll, please…the yellow pages!

Nearly one third of baby boomers expect to inherit $50,000 or more from their parents.  And 65% of boomer heirs say they’ll put at least some of the cash into savings.  Brokers, take note!  The next biggest plan for inherited money?  Paying down debt.  Bankers, beware!

E-mail started out as a way to speed communication along.  But today, over 60% of the e-mail reaching computers in your company is spam.  By 2007, that number is expected to rise to 75%.  Frustrated businesses are increasingly turning to other e-tools, from wikis and blogs to RSS and Instant Messenger, to speed up communication between employees.

The U.S. spends more on advertising each year than all the other top ten countries combined.  Avis and Google top the list of the ten most trusted brands in America – a list that includes two long-distance companies (Sprint and Verizon) and two cell-phone makers.  Interestingly, none of the ten companies who spend the most on advertising each year appear on the “most trusted brands” list.