To prove a point about the value of creative copy, some ad agency folks bought a used BMX bike on eBay, re-listed it using amped up copy (“wicked sick BMX”) and sold that same bike for five times what they paid for it. The upshot? Copy counts. Whether it’s your website, a brochure, a direct mail piece or a radio spot, does your copy sound like everyone else’s? What if it was rewritten to be more dynamic and – dare we say it – fun to read? You might be surprised at the effect on your sales.
