An email we received recently began with this warm salutation: “Hi (contact first name).” A link to an external website was included in the message — but the link didn’t work. The unsolicited email was from a copywriter looking for contract work. Think about the impact it had on her reputation for reliability, or for getting the details right. Would you hire her? Interactive media can offer terrific tools to market your company, but they also take a higher level of diligence to make certain everything is functioning as it should. Otherwise, you do more harm than good. Check before you hit “send.”
