State Farm has a TV spot where they highlight the benefits of community involvement. But then it takes an unexpected turn. Instead of talking about how much time their agents spend volunteering, or how much they donate to charities, they offer up a website — neighborhoodofgood.com — that connects volunteers with causes they can volunteer for, right in their own neighborhoods. It’s a smart way to extend their “like a good neighbor” theme. Is there an example here for your company?