You know the trend toward getting rid of stuff you really don’t need? Try that with your marketing. Look at your billboards, ads (print and digital), mailers, emails, blog posts — in short, everything — and lose everything that isn’t absolutely necessary. For example, why put a phone number or web address on a billboard, where space is at such a premium? Instead, use the space to sell, and people will find your number and everything else they need to get in touch.