Clean Up Your Act.

You know the trend toward getting rid of stuff you really don’t need?  Try that with your marketing.  Look at your billboards, ads (print and digital), mailers, emails, blog posts — in short, everything — and lose everything that isn’t absolutely necessary.  For example, why put a phone number or web address on a billboard, where space is at such a premium?  Instead, use the space to sell, and people will find your number and everything else they need to get in touch.