Most marketing is terrible. If you don’t believe it, take a drive and count how many billboards make you want to know more. Or even make you smile. Go online for awhile and see if a single digital ad intrigues or inspires you. Or makes you click. Do the same with TV, or radio, or any other medium you choose. Mediocrity abounds. And there’s your opportunity. Make a statement. Make waves. Make your point in a way nobody else is trying. Because almost nobody else is trying.