There’s one caveat to the item above. In your enthusiasm for being different, don’t forget that you still have to sell. So yes, your marketing has to push the envelope enough to get your prospects’ attention — but if they move on without knowing what you offer or why it’s better, you’re like one of those Superbowl commercials that’s entertaining, but the next day, no one can remember what it was selling. It’s a very fine line. And the only way to find that balance is to practice.