People always want to know how they compare with others. So turn this to your advantage. What performance measures can you use to engage customers or prospects? What percentage of people have already undergone the procedure you’re promoting? Which services do people in a certain income bracket use? What are the stats that show how people adopt what you or your industry provide? People naturally want to be part of the norm. Post the numbers on social media, or in your lobby — anywhere consumers can make the comparison. Then help them join the crowd.