On the TV series House, Dr. Greg House excels at two things: intentionally offending everyone in sight, and solving medical puzzles that are beyond everyone else. He gets away with the former because of the latter. Customers will overlook a lot if you’re ridiculously good at what you do — and if they can only get it from you. So get ridiculously good. Beyond that, and until you’re that good, you absolutely have to do everything else right. And the truth is, you already know what you’re not doing as well as you should. Fix that first.