Creating website content is tricky. On one hand, more relevant content helps the search engines find your site — which helps potential customers find it. On the other hand, people often tend to scan websites rather than read them word for word. This means you have to balance your SEO needs with copy that’s written the way people read now. Consider small paragraphs, short sentences, subheads to break up copy and so on — while still including those keywords and phrases that are likely search terms.
