The heart of any effective inbound marketing strategy is content marketing — creating information or ideas that your target audience is actively seeking out, making you the go-to source for that kind of information. But while we think of content marketing as a web-based activity, valuable content can be distributed through nearly any marketing channel, from print and direct mail to radio and television. As you look at your content marketing strategy (you’re not one of the 68% of companies without one, are you?), don’t limit yourself to online media. Think bigger.