Copying Papa

Papa John’s is inviting customers to create its next pizza offering.  Using social media, the chain is offering a slice of the profits, a lifetime supply of pizza and $1,000 in marketing dough to whoever concocts the winning recipe (the top three recipes will be sold in its stores; the highest selling of the three takes home the pies – er, prize.)  So think about your customers.  Is there a way to tap their ideas to help you develop new products or services?  And think about social media.  Are you building a fan base you can activate for such an occasion?