Create Your Own Holiday

Black Friday is still months away, so Target decided to create its own summer version.  The retailer dubbed last Friday “Back in Black Friday,” offering average savings of 40% only at for 24 hours.  Whether you provide products or services, is there a way you can take an established concept or idea like Black Friday, and use it as a launching pad for your own version?  If so, could it become something people expect and associate with your brand?  How powerful might that be, especially if, as in Target’s case, it puts you months ahead of your competitors?