A recent study shows that, when it comes to online ads, creativity is often ignored. So much time is devoted to accurate targeting that little attention is paid to whether the ad will actually get anyone’s attention. The research suggests keeping brand identity at the forefront and not hiding the core message a few seconds into an animation, because almost no one watches that long. A simple design and images of people make online ads much more effective, just as with their print counterparts. Of course, a website of your own that draws your audience in and engages them with content is better than a million banner ads on other sites.