Is your approval process undercutting your marketing? It could be. How many people have to sign off on anything before it sees the light of day? Are all of those people qualified to address marketing issues? Are they all necessary? How much time does all that take? Is it more likely to improve the end product — and the results — or water it down until it becomes ineffective? Some approval process is needed, of course — but the approval process should sharpen your messages and speed them into the marketplace. Does yours?
