There are plenty of good marketing ideas floating around. Gazillions, really. Know why you don’t see more of them? Because a great idea, executed poorly, isn’t great anymore. Execution rings the bell. The right image, the right voice, the right copy, the right color, the right typeface at the right size, the right amount of white space. Nothing is neutral. Every choice either makes an idea better or erodes it. Nothing is as common as a great idea, flawed in the execution. How are yours?
