According to a study reported in Scientific American, people comprehend and retain what they read on paper better than what they read on screen. The tactile aspect of handling paper — the feel and even the sound and smell of it — have a positive effect on the brain that boosts understanding. This is especially true when there is more information with a lot of details to absorb. So even as you work on creating content for your website, consider that printed pieces — a brochure or booklet, a direct mail piece, an ad in a magazine — is more likely to be absorbed and retained.
