Design Is Bigger Than You Think

A lot of business challenges are process problems.  And typically, those problems are tackled with logic, which certainly is important.  But if logic could solve every challenge a company faces, there wouldn’t be any problems left by now.  Since business involves people, problems are fluid, messy things.  Designers have to deal with this every day.  They have to use logic and reason, but they also have to think outside the normal parameters to create a unique solution.  Could a seasoned designer help your business identify new solutions to persistent problems?