A growing number of companies and organizations now have groovy, full-color LED digital signs in front of their offices. And those signs offer all kinds of ways to animate type and images in colorful and dazzling ways. Unfortunately, while this helps them catch the eye, it makes the message nearly impossible to read, especially from a moving vehicle. Consider this: the average driver has just three to five seconds to read your message — and that’s without other distractions. So just because your new digital sign offers lots of cool special effects, it doesn’t mean you have to use them all. Simplify.