Distribution as Competitive Edge

A TV spot promoting RID-X Septic Treatment offers a unique twist.  Instead of making a trip to the store to stock up, or remembering to buy the product every month (who does that?), customers can sign up online and “subscribe” to the stuff.  Each month, RID-X ships you a packet for that month automatically.  By adding this “new” distribution channel, they make it more convenient to use, and will potentially increase purchases significantly in the process.  Whether you sell a product or service, you’re probably putting it in your customers’ hands in traditional ways.  How can you make what you offer more convenient to use, and increase sales in the process?