Don’t Guess. Ask.

One benefit of the surge in online media is that it’s never been easier to ask consumers what they think.  Why does this matter?  Because too often, we make changes in the way we do business because it benefits the organization.  What if we could find out what our customers want, and restructure around that?  It’s never been easier or less expensive.  From sending out e-mail questions to posting a feedback section on your website, asking an online community or paying for an electronic survey, there are dozens of ways to find out what customers think.  What would you like to know – and how could the answers make your business more profitable?