Too often, when we’re making decisions about the marketing messages we’re going to send out into the world, we get lost in the weeds and start to overthink it. Don’t. It isn’t that you shouldn’t be thoughtful. Strategy deserves careful scrutiny. But when it comes to execution, our job is to think like our customers. They don’t analyze your marketing messages or anyone else’s. They simply react. It’s safe to say that you spend a lot of time fretting over every small nuance in your marketing, real or imagined. The public just goes with its gut. So try that.
