Downton Abbey and Branding.

How did a British drama on PBS become one of the most watched shows on television, with its heartrending Season 3 finale beating every broadcast and cable show in its time slot?  By understanding that if you craft a compelling story, beautifully written and played to perfection, you’ll draw the audience to you — even without the marketing budget of bigger competitors.  Marketing your brand is no different.  Tell a powerful story in a rich, engaging way, and people will watch to see what you do next.